Apple has unveiled its iPhone 11 range of handsets, which feature more cameras than before and a processor that has been updated to be faster while consuming less power.
Apple unveils iPhone 11 Pro and 'always-on' Watch
STEPANAKERT, SEPTEMBER 11, ARTSAKHPRESS: The company said the two Pro models would last between four to five hours longer than their XS predecessors.
But it did not launch a 5G model, and some rumoured features were missing, BBC News reports.
Apple also revealed a new version of its smartwatch, which features an "always on" display for the first time.
The Series 5 Watch adjusts how often it refreshes the screen to as little as one frame per second as well as dimming the image to promise the same 18-hour battery life as the previous version.
It also introduces a compass as well as the option of a titanium case. Its new operating system will alert owners to when nearby noise rises to risky levels, and adds menstrual cycle-tracking.
"I love strategically where Apple is going with its health and safety capabilities, but was disappointed to not see a sleep study or feature mentioned," commented analyst Patrick Moorhead.
The company added that it will keep its Series 3 model on the market, which will cost $199 - or £199 in the UK - marking a new entry price point for the wearable.