Today, on September 19, a seminar on ''Branding'' was held in Stepanakert on the initiative of the Artsakh Republic Ministry of Economy and Industrial Infrastructures.
Representative of the Polish company held a seminar on branding in Stepanakert
STEPANAKERT, SEPTEMBER 19, ARTSAKHPRESS: As ArtsakhPress reports, the Minister of Economy and Industrial Infrastructures of Artsakh Levon Grigoryan expressed gratitude to Director of "Publicis" Company from Poland, Maciej Lisowski, Armen Martirosyan, the chief executive officer at “Antares” Media Holding and the Chairman of the Advertising Council of Armenia and Samvel Sahakyan, Director of 'Prime', one of the largest advertising companies in Armenia, for accepting the invitation.
"The main topic of the seminar was the advertising and branding of companies and products. At present, this sphere in Artsakh is on the way to development. As a result of organizing such events, we will try to improve the sphere, "said Levon Grigoryan.
Armen Martirosyan, the chief executive officer at “Antares” Media Holding and the Chairman of the Advertising Council of Armenia said that they regularly visit Artsakh. "Unlike our previous visits, where we presented what is important for the formation of the Artsakh brand, this time our guest, Maciej Lisowski, brought with him not only the information about the Artsakh tourism brand, but also how a person can present himself before the world. Director of "Publicis" Company from Poland, Maciej Lisowski, coming here, first of all, his aim was to learn more about Artsakh.
''In Artsakh one can distinguish culture, cuisine, landscape, people and their unity. However, the first obstacle here is the name of the country. It is used in different ways, which is not perceived by foreigners. While listening the name of Artsakh, it is associated with beautiful nature, tourism, but also it is associated with hostilities, war, and crisis. It does not matter who is our target group, but for everyone the peace is the most important platform. Here one should be pragmatic. That's where the branding of the country begins,'' he said.
