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Twitter promises more ad transparency

Twitter has pledged to make advertising more transparent as it attempts to fend off proposed new regulations.

Twitter promises more ad transparency

Twitter promises more ad transparency

STEPANAKERT, OCTOBER 25, ARTSAKHPRESS: It said it would be clearer about who funded ads and to what end, especially those pushing a political agenda.

The company, like several tech firms, is keen to show it can self-regulate after it was found that Russian-backed groups were exploiting its ad platform, BBC News reports. 

Several key senators, from both sides of the US political divide, have backed measures clamping down on online ads.

The Honest Ads Act would regulate ad sales on social networks, search engines, websites or apps that have more than 50 million US visitors each month for the majority of months in a year.

The rules would bring it closer in line with restrictions and disclosures required when placing political messages on TV or radio stations.

 


     

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